Web 2.0 is an interesting subject; currently I am very tempted to tell customers that we haven’t ‘upgraded to it yet’ and are still in the Web 1.0 world when confronted with pointless requests for Wikis or Blogs. I don’t, not just because I would be talking rubbish, but mainly because I am more concerned with establishing their communications requirement and matching this with the correct area of the communications mix.
Technology used in the right way is what we should be striving for, not a ‘killer-app’ for the sake of it.
Jacob Nielsen’s recent critique of Web 2.0 (BBC Technology News – Web 2.0 ‘neglecting good design’) triggered industry wide debate, I don’t agree with all he says but he has obviously struck a chord.
This Dilbert cartoon (from Dilbert.com) says it all!