Stats hack
Posted by Tommy on 23 Sep 2007 | Tagged as: Web Development
How many times do you hear the requirement to increase the number of hits by x%. Frequently statistics are used as the best measure of a successful website and it is assumed that the more hits the better. We can bend and twist stats to say almost anything we want.
I do not deny that statistics should be used; but only as part of a multi-pronged assessment. We must use both qualitative and quantitative measurements. Quantitatives give us the graphs and charts that all managers love, where-as qualitative assessments give us the meat with which we can build a truly successful site.
Use statistics to show which areas of the site are actually being visited but assess user opinion to establish which areas of the site they are going to re-visit.
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