We’re considering renting out our home so I have been doing quite a bit of research about what kind of return we could get and what legal hoops we’ll need to jump through etc…
It was during a google search (other search engine are available!) that I landed on the following page on Lovemoney.com: How to rent out your home.
I was struck by the seventh paragraph, which reads:
“After all, over the long-term, property has proved a good investment. Sitting tight and seeing out this current dip in the market by letting your home could prove very Foolish indeed.”
I have emphasised the word foolish above, as it caused me some confusion. I read this to mean that letting out your home was a bad idea. After all the dictionary definition for foolish is:
- resulting from or showing a lack of sense; ill-considered; unwise: a foolish action, a foolish speech.
- lacking forethought or caution.
- trifling, insignificant, or paltry.
However, this sentence didn’t seem to make sense when read within the meaning of the whole article.
After double checking and re-reading the content it appears that lovemoney.com is actually produced by fool.co.uk, which is a well known web site offering financial/money advice. It appears that within this context the term ‘Foolish’ actually means a good thing. Fool.co.uk have ‘branded’ the word foolish to mean the opposite of what it actually means!
There are two lessons to be learned from this: Don’t use branding when plain English will do and know where all your content is going to be published. Context in this situation is very important, as much as I wouldn’t have suggested they use this term on fool.co.uk it would probably make more sense than it does on lovemoney.com.